DMVA Partnerships

Del Mar Village Association enhances the vitality of the Village of Del Mar while preserving its history and unique character. DMVA’s partners include Del Mar residents, downtown business owners and commercial property owners dedicated to strengthening community and increasing business visibility for the Village of Del Mar.

What is DMVA?

Main Street

DMVA is a non-profit Main Street organization comprised of 1/3 Del Mar residents, 1/3 downtown business owners and 1/3 commercial property owners. DMVA has worked with the City of Del Mar for the past 25+ years as a partner in the economic and promotional development of downtown Del Mar.


Mission

Enhance the vitality of the Village of Del Mar while preserving the community’s history and unique character.

Vision

Create a unique and vibrant downtown, that enriches the business community, embraces history, celebrates the arts, preserves the natural environment and promotes quality events for the community and visitors.

In late FY 2016, in addition to its role as a Main Street organization, DMVA became the Destination Marketing organization for the City of Del Mar to oversee and coordinate all promotion and marketing efforts for Del Mar Village.


Mission

Market and promote Del Mar Village to increase both Tourist Occupancy Tax and Sales Tax revenue to support the economic integrity of the City of Del Mar.

Certifications / Memberships

Destination Marketing Organization

Destination Marketing Organization

In late FY 2016, in addition to its role as a Main Street organization, DMVA became the Destination Marketing organization for the City of Del Mar to oversee and coordinate all promotion and marketing efforts for Del Mar Village.


Mission

Market and promote Del Mar Village to increase both Tourist Occupancy Tax and Sales Tax revenue to support the economic integrity of the City of Del Mar.

Certifications / Memberships

Benefits of DMVA Partnership

The Del Mar Village Association is dedicated to help you develop your business and local network, market your company more effectively, and provide you with savings to your bottom line. As a DMVA partner, your business will receive increased exposure to Del Mar residents and visitors, enjoy improved relations with government and local organizations, and network and learn from local businesses at workshops and partner events.

Digital Marketing

Your company listed on the official Del Mar Village destination website

Your company’s news, offers and events listed in bi-weekly eblasts to more than 10,000 local and international email subscribers*

Your company promoted in Del Mar’s official Facebook, Pinterest and Instagram accounts*

Assistance with media outreach and communication

*Benefits depend on level of partnership

Print Advertising

Your company included in walking map of Del Mar Village*

Your company listed on the 3 lifeguard and 6 pedestrian directories posted throughout Del Mar Village*

Your company included in the Del Mar Times Visitor Guide*

Your restaurant listed in the San Diego County Fair Dine Guide*

*Benefits depend on level of partnership

Print Advertising

Your company included in walking map of Del Mar Village*

Your company listed on the 3 lifeguard and 6 pedestrian directories posted throughout Del Mar Village*

Your company included in the Del Mar Times Visitor Guide*

Your restaurant listed in the San Diego County Fair Dine Guide*

*Benefits depend on level of partnership

Events

DMVA produces signature events throughout the year to celebrate the Del Mar community and increase the visibility of our business partners.

Summer Solstice

June

Taste of Del Mar

September

Breast Cancer Cheering Station

November

Santa by the Sea

December

Business Support

DMVA works to inform, educate and assist your business to support the downtown economy.

SUPPORT programming includes:

  • Business Newsletters to inform you of City-related issues, downtown news and upcoming opportunities
  • Business Partner Facebook group to share local information, best practices, and job opportunities
  • Host professional business workshops (e.g., social media, store window merchandising, etc.)
  • Assist with business support needs in conjunction with City project (e.g., Streetscape 2019 communication and signage)
  • Producing holiday programming, such as the Holiday Voucher program to encourage shoppers to spend more at DMVA partner businesses and increase your visibility*
  • Free Holiday Parking offered to local shoppers during the busy holiday shopping season
  • Ribbon Cuttings to celebrate business openings and milestone celebrations
  • Assistance with City-related issues such as regulations, signage, expansion, and improvements
  • Opportunities to partner with organizations such as Breeders Cup, and US Open
  • Reviewing downtown vacancies and working with property owners and real estate brokers to recruit new businesses
  • Working with new downtown developments and businesses to assist with community networking and promotion

*Benefits depend on level of partnership

Holiday Voucher Program

Free Holiday Parking

Holiday Voucher Program

Free Holiday Parking

DMVA works to inform, educate and assist your business to support the downtown economy.

SUPPORT programming includes:

  • Business Newsletters to inform you of City-related issues, downtown news and upcoming opportunities
  • Business Partner Facebook group to share local information, best practices, and job opportunities
  • Host professional business workshops (e.g., social media, store window merchandising, etc.)
  • Assist with business support needs in conjunction with City project (e.g., Streetscape 2019 communication and signage)
  • Producing holiday programming, such as the Holiday Voucher program to encourage shoppers to spend more at DMVA partner businesses and increase your visibility*
  • Free Holiday Parking offered to local shoppers during the busy holiday shopping season
  • Ribbon Cuttings to celebrate business openings and milestone celebrations
  • Assistance with City-related issues such as regulations, signage, expansion, and improvements
  • Opportunities to partner with organizations such as Breeders Cup, and US Open
  • Reviewing downtown vacancies and working with property owners and real estate brokers to recruit new businesses
  • Working with new downtown developments and businesses to assist with community networking and promotion

*Benefits depend on level of partnership

Destination Marketing & Downtown Programs

DMVA is the official destination marketing organization for the City of Del Mar and works with the City to beautify downtown, with the goal to bring people into the Village to shop, dine and explore in our neighborhood.

Current programming includes:

  • Designing, producing, and installing iconic Del Mar location and holiday light pole banners, decorating the downtown with holiday decor, installing and lighting the 35′ holiday tree, encouraging public art, and developing a possible facade improvement grant
  • Operating the Del Mar Village Visitor Information Center to connect more than 4,500 visitors with local businesses and events
  • Promoting our local history such as 10 historic downtown building plaques and corresponding web pages
  • Advocating for streetscape improvements and assist with communication between the business community and the City
  • Assisting with Civic Center branding and logo
  • Managing all marketing efforts that promote Del Mar Village to visitors through advertising, website, social media, special events and public, media, community and visitor relations
  • Working with destination photographer to provide images of Del Mar
  • Compiling and organizing press materials and coordinates media visits to Del Mar

Partner Voices

“Union Bank supports the Del Mar Village Association because of its vibrant programs that support both large and small businesses in Del Mar.”

Steve Bonker

Del Mar Branch Manager, Union Bank

“Community involvement is a way of life for my family, and I wanted to help. The DMVA does great things for Del Mar and it was a good fit for me. I hope to help the community achieve their goal of a vibrant downtown”

KC Vafiadis

Owner/President, Stratford Square

“Del Mar is where I grew up. From surfing since elementary school to becoming a business owner, this town means the world to me. We partnered with the DMVA because they care about the growth and development of Del Mar by increasing visibility to locals and tourists with their amazing programs and events.”

Charles Koll

Owner, Viewpoint Brewing Co

For more information, see the DMVA FY Annual Report and Destination Marketing Report

View Now →

Connect With Us

For information about becoming a DMVA partner, please connect with us today:


Thank you to our 2019 sponsors!

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