Business Resources
Del Mar Village Association - Admin Quick Links
Events - Submit your events and happenings to info@visitdelmarvillage.com at least two (2) weeks in advance for inclusion on our event calendar, social media and marketing emails
Marketing Resources
The Del Mar Village Association has a variety of ways to promote your business, but we need your help! These benefits are exclusive to DMVA Business Partners. Send all information and updates to info@visitdelmarvillage.com.
Check your business listing and email us any updates to www.VisitDelMarVillage.com
Forward all business promotions and special events to DMVA at least two weeks in advance
Send DMVA updated business pictures, videos, and graphics for social and e-blast promotion
Send all press releases to DMVA
DMVA also maintains and regularly posts to a private Facebook page for Del Mar Village business partners, sharing up-to-the-moment Covid-19 information for businesses, relevant resources, and upcoming webinars, and kudos for awards won and the work our restaurants have done on behalf of Fuel the Frontline San Diego. The business Facebook group is a place where owners/operators can connect and ask questions if needed.
Engage with the Del Mar Village Facebook page - Join Here!
Engage with the Business Owner Facebook page - Join Here!
Accept Our Community Gift Card
Del Mar Village Dollars (hosted on the Yiftee platform) is an exclusive perk for all DMVA Partners. Since its inception in October 2020, the program has sold over $117,000* in community gift cards - dollars to be spent directly in Del Mar, at Del Mar Businesses! Del Mar Village Dollars works with nearly every POS system and it takes less than one minute to set up the gift card in your system. If you have questions about Del Mar Village Dollars, please contact alicia@visitdelmarvillage.com. Del Mar Village Dollars are truly a simple and easy way to bring income into your business. *as of July 2024
General Information
Staff Training
Marketing
Surfrider Ocean Friendly Program (for Restaurants)
Current Ocean-Friendly Del Mar Restaurants
Quick Tips, Ideas, and Inspiration for Marketing Your Business
✓ Offer digital gift cards that customers and patrons can buy now and use later
✓ Start, maintain, and enhance business web pages, online shopping opportunities, and social media presence
✓ Keep customers updated on new experiences or products you offer
✓ Develop customer membership programs, such as “subscribe and save” on delivery or pick-up of coffee beans, fresh produce, etc.
✓ Offer digital services and support to virtually sell, answer questions, and provide customer service
✓ Keep it lively! Utilize Instagram Live to showcase your promotions or provide virtual tours of your business
Have a new idea? Send to info@visitdelmarvillage.com
Social Media
Social media is a great way to get the word out about your business. Here are a few tools that we love.
Canva - The most user-friendly graphics program out there and available completely free. Design anything on Canva from social media graphics, emails and business cards to promotional items such as t-shirts, mugs, posters, and more. LINK
Plan your social media - There are numerous social media scheduling platforms available that allow you to schedule out posts, stories and reels in advance and that will automatically post to your Instagram, Facebook, and Pinterest. We love Planoly and Later. Canva (mentioned above) also has its own schedule articles added daily and a wealth of knowledge https://later.com/blog/
Online Sales and Marketing Resources
Canva - The most user-friendly graphics program out there. Design anything on Canva from social media graphics, emails, and business cards to promotional items such as t-shirts, mugs, posters, and more. Canva has thousands of templates, layouts, stock photos and more for free. LINK
Plan your social media - There are numerous social media scheduling platforms available that allow you to schedule out posts, stories, and reels in advance and that will automatically post to your Instagram, Facebook, and Pinterest. We love Planoly and Later. Canva (mentioned above) also has a scheduler as well. Their lower-level plans are free to users.
Email Marketing - You collect emails when people visit your website and store/restaurant, so use those emails to keep in touch with your customers. We love MailChimp and FloDesk for their user-friendly design and ease of use. Their lower-level plans are free to users.
Go Daddy
A free website for as long as you need it. Get tools, resources, and 24/7 support to give your business a free, permanent home online to grow with you. LINK
Free Digital Marketing Suite. Entrepreneurs get three months free of our email marketing tool packaged with a way to easily update customers via Facebook and Google My Business. LINK
Google
Improve your Google presence. Personalized recommendations to improve your free Business Profile, so customers find you online and get operating information like hours and pickup. LINK
Grow your business with Google Ads Discover how Google Ads can help you bring in more business by reaching the right people at the right time. We’ll match the amount you spend up to $150. LINK
Nextdoor ~ Free Business Pages and Business Posts. Free online tools to stay connected to your most valuable customers, neighbors. Instantly reach local customers with four free Business Posts. LINK
Adobe ~ Adobe Spark 2-month Free Trial. Create stunning digital marketing materials, including graphics, social posts, and video stories, in just a few taps, at any skill level. LINK
Yelp ~ Keep your free Yelp page up to date. Learn more about seven updates to make to your free Yelp Business Page. LINK
Square ~ Set up eGift Cards for free with Square. Make it easy for customers to support your business anytime, from anywhere online. Plus, get added to Square’s new online directory, Give & Get Local. LINK
Facebook Launches New Tools to Support Businesses
A new “Support Small Business” sticker is available on Instagram stories to help people support their love for your business. When used, the story will be added to a shared story for friends and family to view. This story will also be posted to a collective of all stories about small businesses.
Facebook now has a “Business Nearby” section through its Facebook app to let users discover neighborhood small businesses within a fixed distance. This section allows people to see shop happenings, order food, and buy goods through third-party apps. Businesses are also able to see foot traffic during the transition to online services.
Facebook Messenger platform is adding an update to include the Business Inbox to make it easier for businesses to communicate with customers. Businesses can also directly install Facebook’s Chat Plugin on their websites.
Facebook encourages people to share their love using the hashtag #SupportSmallBusiness
Government Resources
City of Del Mar Resources
1050 Camino Del Mar Del Mar CA 92014
www.delmar.ca.us
(858) 755-9354 ext.30
San Diego County Resources
Many businesses that operate a business in the City of Del Mar must also work with several County of San Diego agencies to complete the process of opening a business. For instance, many businesses will need to file a fictitious business name through the County.
Business Resources LINK
Assessor, Recorder, County Clerk LINK
Environmental Health Services (Food Handling) LINK
Score San Diego Chapter LINK
State of California
Business Page & Resources LINK
Alcoholic Beverage Control LINK
Board of Equalization Seller's Resale Permit LINK
Employment Development Department LINK
State Compensation Insurance Fund LINK
CAL/OSHA - Occupational Safety LINK
California Secretary of State LINK
U.S. Federal Government
Internal Revenue Service LINK
Citizen and Immigration Services LINK
Department of Commerce LINK
Customs Service LINK
Department of Labor LINK
Social Security Administration LINK
ADDITIONAL RESOURCES
North San Diego Business Development Center Network LINK
Better Business Bureau LINK
BioCom San Diego LINK
Center for Applied Competitive Technologies LINK
San Diego SDBC Network
Resources LINK